Watch Design — Unisex

Prompted to explore a digital watch concept for A/W 2023, PUMA X Overpuff reimagines the potential of a unibody digital watch within the unisex category. The PUMA X Overpuff watch takes on an elevated execution of PUMA branding with an exploration of hyperbranding through overblown form, achieved by responsibly-sourced, innovative sugarcane EVA, and merged with energetic and unassuming styling to celebrate brand language, amplify tech, and promote main character energy.